How important is your goal really?

How does failure handle you?
15th April 2019
There is power inside you!
18th April 2019

In the Midlands there is a toll road. A motorway that charges £6.40 to skip the traffic. £6.40 to by pass 27 miles of heavily congested M6 motorway around Birmingham. Over 50,000 vehicles use the road every week day.

What would make YOU take the toll road? What would the situation be that would make you spend £6.40 to save time and avoid the slow route passed Wolverhamption? What would make you turn off the M6 and pay the price for skipping the traffic?

Would you pay to get home on a Sunday night? Would you pay to get to a holiday destination for a week away? Would you bother paying to get to work quicker or set off earlier?  Would you pay to get to hospital and see a dying relative before they passed away?

What would make you pay the price?

The same thinking applies to your goals and dreams. Are you willing to pay the price? Are you willing to do what needs to be done? Are you willing to overcome the status quo, step out of your comfort zone and do the work – pay the toll – to reach your goals? How important are your goals?

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

Colin Powell

If you want to see your dreams become a reality, you have to put in the hours and do the hard work. If your not prepared to do the hard work then you won’t make it and really have to ask how important is the goal to you. Is it really something you feel is worth paying for?

It’s simple. If you want something, you have to pay the toll. You have to do what Trent Shelton calls “toll action” – the work that others are not willing to do.

Decide today, are you willing to pay the toll? If not find another dream!

What would make you take the toll road? How big does the destination need to be that you pay the price?  What dream would make you pay the toll?  That’s the one you should be chasing!

Benjamin Drury
Benjamin Drury
A common man with uncommon desire to succeed. Helping entrepreneurs be brilliant! Building cultures and environments that inspire people to be great! Uber geek, author, experience designer & culture builder. Husband of 1, father of 3, real ale lover, rugby watcher, 49ers fan. (Also drinks lots of tea!)

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Please wait...

Get your free copy of The Culture Book!

Get the book that will rid your organisation of politics and build a high performing team!