If we want to succeed in business we need clarity and consistency.
So this morning let me ask you as a business leader a very simple (but difficult) question that you need to answer:
What the hell do you do?
What is it that your organisation actually does? What’s your mission? What is it that gets you out of bed every day? Why do your team come into the office every day and deliver?
What does your organisation do? In one sentence, what do you do on a daily basis?
And make sure it inspires. It needs to appeal to people’s emotions. It needs to excite and motivate your teams. It should attract people to it like a moth to a flame.
It should be short. It needs to be memorable; more than a couple of sentences and it’s too complicated and people won’t be able to recall it.
It should also be in the present tense. If you can’t articulate it as if it’s happening now then it’s not what you do, it’s where you’re going.
So that’s your homework for today. Remind yourself exactly why your organisation exists.
And one final admonition: your mission should not be about making money. It is important to differentiate between purpose and necessity. For example, in order to live, humans must breathe; so too businesses need money to thrive. However, oxygen, like money, is a necessity but definitely not the reason for living.
Join the conversation and perhaps inspire others by sharing your mission in the comments below.