Forget ‘priorities’, you can only have one ‘priority’!
26 August 2017
What is culture
5 February 2018
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An organisational purpose is your north star! It's your guiding light. It explains why your people come to work and defines what they do all day. Your purpose is what pilots your organisation into the future and against which everything your organisation does should be measured.

A purpose gives your team clarity, direction and focus and should be the very heartbeat of your organisation. The starting point for any business should be to ensure that you can clearly define your organisation’s purpose in three parts:

The mission: what an organisation does. This is what happens each and every day at the coalface (Google “organises the world's information”; Disney “makes people happy”).

The values: how an organisation behaves. This defines what is and is not appropriate to do while executing the mission. (For example Zappos aims to - “Be Adventurous, Creative, and Open-Minded; Build a Positive Team and Family Spirit; Be Passionate and Determined; Be humble”.)

The vision: where the organisation is going. The business’ vision should be “a big hairy audacious goal” that the organisation aims to achieve. (Amazon Kindle wants to make “Every book ever printed in every language all available in 60 seconds from anywhere on the planet”).

"We believe that every organisation has a North Star – a guiding purpose that remains true over time. Often the trick is finding that North Star through the haze"
Keith Yamashita & Sandra Spataro

What is your organisational purpose?

Find out how to develop your purpose and integrated it effectively in your organisation in my new book.

Had enough of politics and hidden agendas stopping your organisation achieve greatness?

Do you want to stop your people complaining and create massively high performing teams?

Do want to have more time and have to spend less time managing people?

Every organisation has a culture. Whether it’s explicitly articulated or organically develops over time, every organisation has a set of rules and values that influence and define the way people behave. It affects every part of your company, from the meetings to the decor, from the people you hire to the profits you make.


If you want running your team or your organisation to be easier with fewer politics and no hidden agendas then you need to get your culture in order and this book could just save your organisation!

Get it on Amazon today >
Benjamin Drury
Benjamin Drury
A common man with uncommon desire to succeed. Helping entrepreneurs be brilliant! Building cultures and environments that inspire people to be great! Uber geek, author, experience designer & culture builder. Husband of 1, father of 3, real ale lover, rugby watcher, 49ers fan. (Also drinks lots of tea!)

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