"Great customer service doesn’t mean that the customer is always right, it means that the customer is always honoured."
How does Apple get their customers to sell their products for them and talk about them all the time? How does Zappos continually amaze their customers? Imagine every one of YOUR employees going to work excited and energised. Bringing their 'A' game, solving customer problems and delivering outstanding service. How would that change your organisation?
The Culture Guy has developed a framework called the WOW Framework over the course of a decade studying organisations and the good news is that it is a straightforward framework that anyone can follow. It is entirely possible to build a service offering that gets your customers talking about you for all the right reasons. A service offering where your entire team is delivering to a consistently high standard that leaves customers amazed every time and that take so little management you won't know what to do with your time.
"One customer well taken care of could be more valuable than $10,000 worth of advertising."