"If you are lucky enough to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning."
Wherever two or more people come together for a common purpose a shared culture will arise. It doesn't matter whether you spend time explicitly defining your culture or whether you allow it to develop organically, unspoken over time, every single organisation, community or group of individuals, no matter how small or large, will develop a culture - a common set of social rules and values that influence and define everything within the organisation.
And if culture influences and affects every aspect of your organisation, then why would you leave it to chance? The One Framework ™ is a simple and highly effective way of assessing and defining the culture you actually want.
What's in it for you?