Building the right culture creates a 'healthy' organisation. Most businesses are smart organisations – they have efective strategy, marketing, financial controls and technology infrastructure. Very few medium to large organisations are 'healthy' – minimal politics, clarity of goals throughout the organisation, high morale, nearly zero staf turnover, high productivity.
Being clear on your purpose and ensuring every part of the organisation reinforces that purpose creates a 'healthy' organisation and gives businesses a huge advantage over their competitors – they can focus more easily on the what's important; cycle through problems and rally round solutions much quicker; they create a culture where employees are able to excel, be more productive and reach goals faster.