Relational Vs transactional

When it comes to building a business, money is transactional. If you have money, you can buy people’s time. You can’t buy their loyalty, or their heart and passion.

You give money you’ll get time.

Money = Transactional

If you want their loyalty and their focus and their energy, then you have to move beyond transactions and build relationships. You have to care about what they care about and you have to give people an emotional reason to come to work and engage.

In today’s world, people are looking for purpose and connection. They want more than money. They want to know they are making a difference. They want to belong. They want to be part of something bigger than themselves.

The fastest-growing organisations are those where people feel like they are part of something. They are relational businesses, based on people who care about something and each other, coming together to achieve something important.

And we’re also seeing businesses that are transactional, that are based on paying people money for time without concern for the individual – they’re really struggling to find people to work for them. People want more. People are relational.

People = Relational

Care and interest and purpose are relational. Care about your people and you’ll create loyalty and you’ll get passion and engagement.

Oh and don’t forget to pay them well too. We do all need to pay the bills after all.