You can be the greatest artist in history, but if no one sees your work does it matter.
You could be a better footballer than Lionel Messi, but if no one sees you do it, it’s hard to believe.
You could have the most incredible product or service that transforms lives, but unless people know about it, it’s not really going to have an impact.
Everyone loves the film Field of Dreams, but in real life, no one comes just because you built it. No one cares.
A product or service that is half as good as yours but way more visible is going to be more successful. It’s just a fact of life.
So stop working on building and get more visible.
