Irresistible Personal Brand Scorecard

THE BENEFITS

Being an Irresistible Personal Brand will help you stand up, stand out and have the big impact you really want from your business. Find out your current irresistible score and ways to improve your brand with five key benefits:

DIFFERENTIATION. You’ll have a strong, distinctive identity that makes you stand out against your competitors.
DIRECTION. An Irresistible Personal Brand will help you make decisions, including what services to launch, how to deal with clients and who to work with and employ.
CONTENT. You’ll always know what to say in your marketing and when communicating with prospects, customers and employees.
FEELING. However people interact with you, they will intuitively feel what you are about and what you stand for. You will create lasting emotional connections with clients.
FOUNDATIONS. Strong businesses are built on a strong foundation of a clear purpose and as you grow, this foundation will ensure your business is stable and focused.

You will be scored in three areas.

PURPOSE

The first area in the Irresistible Personal Brand scorecard is to define your ONE purpose, the reason you do what you do. What’s the cause that you’re fighting for?

VOICE

The second area in the Irresistible Personal Brand scorecard is to watch your language and make your communications consistent with your values. Select your words very carefully.

SYSTEMS

The final area in the Irresistible Personal Brand scorecard is to design the ways of working that reinforce the emotions and experiences you want your clients to have.

Question 1 of 18

Do you have a clearly defined purpose that is short, memorable and emotive?

Do you have a clearly defined and written down vision that you will achieve in the future?

Do you have clearly articulated and easy to understand core values that truly reflect who you are?

Can you articulate your purpose in a single sentence?

Can you express your values and what they mean simply and in 30 seconds?

Do you believe you are having a significant impact on your industry or market?

Not really
Probably
Definitely

Are you passionate and unguarded when talking about your business purpose?

Does your marketing consistently express your defined values clearly to potential clients?

Do other people get excited when you explain your purpose and values?

Not really
Sometimes
Definitely

Do customers or clients often refer you to friends?

Do competitors often try to copy your services and products?

Are you regularly invited to speak at events and on podcasts, etc. about your work?

Yes
Never
Occasionally

Do people compliment you on your brand regularly and often?

Yes
No
Sometimes

Do your office spaces and work environments make you feel good and reflect your purpose and values?

Mostly
No
Yes

Do you often feel that competitors, who are not as good as you, seem to get more work and are able to charge more?

Often
Sometimes
Never

Do you spend the majority of your time on the work that reflects your purpose or do you regularly have to do other less enjoyable work as well?

Consistently
50/50
Mostly other work

Do you find that your enjoyment and engagement in your work is sometimes negative and inconsistent?

Sometimes
Not at all
Yes, usually

Do you have a consistent and predictable pipeline of work coming in?

Your Results

Thanks you for completing the Irresistible Personal Brand Scorecard. Get your results immediately. Please complete your details to see your results and download a shareable PDF profile of your business.

Do you have a cult-like business where people beg to work for you and customers always talk about you?

Try the Cult-Like Business Scorecard and see how you compare.

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IRRESISTABLE PERSONAL BRAND