Founder’s Runway

Over 60% of small businesses fail in the first five years. Be one of the 40%.

Founder's Runway

Giving you the best possible start.

Don’t just launch a business, validate and test your idea before putting your valuable time and money into it or quitting your job. There are simple tools that can help you test the market and even start selling before taking the plunge.

“Not only does he know his stuff, he’s an absolute expert at what he does and working with him has transformed my business and came just at the right as our team continues to expand.”

Ross Crawford, MD of Mr Digital Marketing.

What's included?

  • 2 x 60 minute bespoke Q&A workshops.
  • During these two sessions, you’ll work one-to-one with me over Zoom to fully understand your business.
  • You will complete a full value proposition exercise to test and validate your idea.
  • You will complete a full business model canvas to create the foundation for a strategic business plan.

What your business gets.

  • Validation. You will cheaply and quickly validate and test your business proposition to ensure there is a market for your product or service.
  • Focus. The business model canvas will allow you to take a high-level view of all parts of your potential business and create direction.
  • Clarity. You will be able to see clearly what is important and what is wasted effort enabling you to spend your limited time on the things that grow your business.

The Founder’s Runway is absolutely free to brand new startups. Book your first session right now.

What people say

“A masterpiece delivered with aplomb. He had a great rapport with the delegates and his communication skills are second to none.”

Ian Farrar, Managing Director at Far North.

“My colleagues and I were very impressed with his professionalism and ability to go above and beyond. I would 100% recommend booking Ben as a speaker.”

Lara Squires FCIM, Director at Consortium.

“I recently attended Ben’s workshop, Creating a Culture to Scale up. Absolutely loved it. An absolute must for all business owners and managers.”

Michelle Williams, Founder at Nurture Company Health.

“Really cannot recommend him highly enough. Any business owner, whatever the size should to talk to Ben. You will be so glad you did, and so will your staff and customers.”

Sara Walker ACSI, Director at Claass Financial Planning.

“Thanks to Ben’s engaging manner, the online workshop was just as effective as a face to face meeting I would recommend Ben wholeheartedly – a really good guy to know.”

Pru Gayton, Director at PAC Copywriting.


Why do I want to help small businesses?

Small businesses are where change happens. I enjoy working with large businesses, correcting and aligning their culture. But business is at its most dynamic at grass roots level and I love being part of that exciting period of a business’ development.

Why do I make services accessible to small businesses?

I’m fortunate to work with large businesses who have the budget for consultancy. Yet it is the smaller businesses who ordinarily wouldn’t be able to afford consultancy that often need it the most! Small businesses are defining the future of business. They are the ones that can challenge the perception that business is impersonal and driven only by profits by showing that businesses can make money, but also make better lives for its employees and the world we live in. If I can teach smaller businesses the tricks and techniques that are employed by corporates, I believe I’m helping to level the playing field and in small part, improve the contribution that business makes to society.