“Culture is the single most important factor underpinning the success of business. Once we understood, defined and clearly communicated our culture, our decision making became easy. We know exactly who we want to attract and who won’t fit in. And we know exactly what to say on our website and in our marketing.
Our culture creates a feeling of community and belonging. When you can sell based on a feeling, you are working with something very powerful. The Culture Guy has helped us understand that feeling and most importantly, translate that into everything we do and communicate.”
James West, ONLE Networking.
Small businesses are where change happens. I enjoy working with large businesses, correcting and aligning their culture. But business is at its most dynamic at grass roots level and I love being part of that exciting period of a business’ development.
I’m fortunate to work with large businesses who have the budget for consultancy. Yet it is the smaller businesses who ordinarily wouldn’t be able to afford consultancy that often need it the most! Small businesses are defining the future of business. They are the ones that can challenge the perception that business is impersonal and driven only by profits by showing that businesses can make money, but also make better lives for its employees and the world we live in. If I can teach smaller businesses the tricks and techniques that are employed by corporates, I believe I’m helping to level the playing field and in small part, improve the contribution that business makes to society.