BRANDING &
DIFFERENTIATION
BRANDING &
DIFFERENTIATION
What do you stand for? What makes you different from everyone else in the crowded market you operate in? Why should your employees and customers care?
“If you're selling the same merchandise that's commonly available, and you've got no point of differentiation, you're dead.”
Michael G. Rubin
BRANDING WORKSHOP
from £1,632
Do you want to really create something that lasts, something that has an impact? Do you want to change the world?
Truly understanding, articulating and being clear on who you are as a brand is the key to being an authentic, cult-like business. A business that people can’t help but talk about. A business where their best employees want to work.
This one day workshop will help you draw out the true values of your brand and find ways to express them that emotionally connect with your customers and team.
Differentiation Workshop
from £1,632
Push the limit, get over the reticence to stand out and express your values in every single interaction with clients, in every aspect of the business. When you do you will become a cult-like business with legions of passionate fans. You will find your tribe; they will find you; and your competitors will be unable to emulate you.
Our one day differentiation workshop will help you to push the expression of your values to the limit across all areas of your business, ensuring you stand out and attract your ideal clients who are ready to work with you.
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”
David Ogilvy
Do you have a cult-like business where people beg to work for you and customers always talk about you?
Try the Cult-Like Business Scorecard and see how you compare.
Building Culture
Check What Our Clients
Say About us
If you are interested in company culture and looking for a great speaker look no further - Ben is brilliant. There is a reason he is called the 'Culture Guy' - he knows his stuff. He spoke recently at the North East Professional Speaking Association for which I am President and booker - I highly recommend Ben for his quality content, his ability to engage an audience and that amazing voice!
Gillian Fortune
PSA North East President
What Benjamin can do for you in such a short space of time is astonishing. I saw Ben speak at an event and was impressed with the quality of his content and delivery. I then had a one-to-one session where he was able to help me articulate my mission, vision and values in a very short space of time. What Benjamin can do is magic! I highly recommend him.
Charlie Whyman
Founder, Curiousity Marketing
Everyone and certainly every business needs a bit of Ben aka The Culture Guy in their life. Ben's been a fabulous asset to us as he's sculpted lots of our thoughts and ideas into what is now our brand's culture and values. An instrumental document for the growth of our business. As well as all of that, Ben's just a blimmin' nice chap and an awesome human being
Alan Braithwaite
Founder, Yellow Tuxedo
Ben’s culture strategy was a game-changer for us, aligning our values to our recruitment strategy has made us really focus on getting the right franchisees into our team. It also really helped us to focus on who we are and who we want to be as a brand. Highly recommend!
Maddy Alexander-Grout
My VIP Card
A masterpiece delivered with aplomb. He had a great rapport with the delegates and his communication skills are second to none.
Ian Farrar
Managing Director at Far North
Not only does he know his stuff, he’s an absolute expert at what he does and working with him has transformed my business and came just at the right as our team continues to expand.
Ross Crawford
Managing Director at Mr Digital
My colleagues and I were very impressed with his professionalism and ability to go above and beyond. I would 100% recommend booking Ben as a speaker.
Lara Squires
Founder/Director at Consortium Marketing
I recently attended Ben’s workshop, Creating a Culture to Scale up. Absolutely loved it. An absolute must for all business owners and managers.
Michelle Williams
Founder at Nurture Company Health
Really cannot recommend him highly enough. Any business owner, whatever the size should to talk to Ben. You will be so glad you did, and so will your staff and customers.
Sara Walker ACSI
Director at Claass Financial Planning.
Thanks to Ben’s engaging manner, the online workshop was just as effective as a face to face meeting I would recommend Ben wholeheartedly – a really good guy to know.
Pru Gayton
Director at PAC Copywriting
Our culture creates a feeling of community and belonging. When you can sell based on a feeling, you are working with something very powerful. The Culture Guy has helped us understand that feeling and most importantly, translate that into everything we do and communicate.
James West
Founder/Director at ONLE Networking