AVN Webinar

AVN Webinar

It was great to have you on the AVN lunchtime webinar recently. On this page you'll find the slides, some notes and some additional links to help you take action on what you learnt at the event.

81% of consumers said that they need to be able to trust the brand in order to buy from them.

Edelman Research, 2019


Do you say it best when you say nothing at all?
What do your clients hear when you don’t speak?


Unfortunately, there is no slide deck for this presentation that was delivered online with screen overlays.


But you can download a PDF transcript of the talk to read through at your leisure. (NB: this is for conference delegates notes only and is not for redistribution or further use.)

Do you have a cult-like business where people beg to work for you and customers always talk about you?

Try the Cult-Like Business Scorecard and see how you compare.


Here are some interesting books about culture and business that will help you build a robust organisation for the 22nd Century.


Do the kind thing by Daniel Lubetzky


The Ethical Capitalist by Julian Richer


The Infinite Game by Simon Sinek


What You Do Is Who You Are by Ben Horowitz


Insider’s Guide to Culture Change by Siobhan McCale


The New World of Work by Peter Cheese

"If you can't do it with feeling, don't.”

Patsy Cline