AVN Webinar
AVN Webinar
It was great to have you on the AVN lunchtime webinar recently. On this page you'll find the slides, some notes and some additional links to help you take action on what you learnt at the event.
81% of consumers said that they need to be able to trust the brand in order to buy from them.
Edelman Research, 2019
THE PRESENTATION DECK
Do you say it best when you say nothing at all?
What do your clients hear when you don’t speak?
Unfortunately, there is no slide deck for this presentation that was delivered online with screen overlays.
But you can download a PDF transcript of the talk to read through at your leisure. (NB: this is for conference delegates notes only and is not for redistribution or further use.)
Do you have a cult-like business where people beg to work for you and customers always talk about you?
Try the Cult-Like Business Scorecard and see how you compare.

SOME INTERESTING BOOKS
Here are some interesting books about culture and business that will help you build a robust organisation for the 22nd Century.
Do the kind thing by Daniel Lubetzky
The Ethical Capitalist by Julian Richer
The Infinite Game by Simon Sinek
What You Do Is Who You Are by Ben Horowitz
Insider’s Guide to Culture Change by Siobhan McCale
The New World of Work by Peter Cheese